ABOUT
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Hello 10 years old Pablo,
Looking through a time machine back to you, glued to those TV ads - yep, as always.
Here's the fast track of what's ahead.
You'll study advertising; there's no shocker there. You'll hit a snag post-uni, feeling you didn't learn enough. But then, bam! Four months in a creative school teaches you more than five years at college.
Madrid calls you for your first job; then your gut nudges you towards Scotland. Fast forward, and you're living in Glasgow for two years, making lifelong friends and meeting your future wife. She is Mexican, by the way. Yes, Mexican. You'll cross the world with her.Life in Mexico boosts both your career and personal growth. You'll nab over 40 awards with Leo Burnett, even snagging that Cannes Lion you've dreamed of. Then, a shift to Circus and eventually Creative Director at MediaMonks comes with the merger, leading you to Bitso. There, the world of blockchain and all its uncharted potential captures your heart, reminding you of 1700s NYC - everything is about to be done.
Here, you'll internalize that any brand should have creativity, and creativity should bring results. That mindset will allow you to win the first international creative award for Bitso ever. And lately, you will become the brand’s creative lead.
The icing on the cake?
While working here, you'll become the father of two identical twin girls with unique personalities. Nothing will beat this, boy. Ninety years Pablo will confirm this in some years, you'll see.
The curtain's closing on this glimpse into the future, kid. Mom and Dad are doing fine; some of your pillar stones are not here, but they're remembered. And Celta Vigo? Still waiting on that trophy.
Life's good and I try to carry you with me in every new chapter, keeping the magic alive.
Thanks for everything,35-year-old Pablo
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American Eagle & Aerie. Branded Content Manager for Mexico and LATAM. Current position.
Bitso (MX City). Creative Manager for LATAM. 1 year
Bitso (MX City). Senior Creative for LATAM. 1 year.
Bitso (MX City/ Vigo). Senior Creative for Mexico. 1 year.
MediaMonks (MX City). Creative Director. 1 year.
Circus/MediaMonks (MX City). Senior Copywriter. 2 years.
Leo Burnett (MX City). Copywriter. 2 years.
Remo Mexico (MX City). Copywriter. 1 year.
Freelance. (Glasgow). 2 years.
Remo Madrid (Madrid). Junior Copywriter. 1 year.
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+50 awards in the major national and international creativity festivals, including Cannes Lions, Cannes Young Lions, One Show, Clio Sports, Ojo Iberoamérica, The Effie Awards and the Webby Awards, among others.
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AB InBev, Aerie, American Eagle, Bitso, Cadillac, Corona, Essity, Jägermeister, Kellogg´s, Mexican Football Federation, Meta, Modelo, Netflix, Rappi, Spotify or Uber are some of the clients I´ve worked with.
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Blockchain and cryptocurrency course. 2022. University of Michigan.
Advertising Creativity Master. 2014 Escuela Tag Madrid.
Advertising & PR Degree. 2007-2012. University of Salamanca, Autonomous University of Barcelona, University of Siena.
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Thanks for reading. Reach me out at polmirandadiz@gmail.com.